Bitetone caught up with Avenged Sevenfold while the band were in Hong Kong and spoke to them about the goals they would like to achieve as a band, how their creative process has changed, when they know a song is done, if they think it’s harder to write songs with so much experience under their belt and more.
Are there any goals you guys want to achieve as a band?
A7X: We don’t really have any goals, but we do have dreams. We never really knew what being a big band meant or where that would take us. There are different degrees of mainstream, for example, rock music in America, you could be the biggest rock band but it’s still not exactly considered mainstream.
Mainstream in the U.S. is you know Katy Perry or Rihanna, that’s what mainstream is. If you get down to the technical numbers of it, a band like us, I think we were the most played rock band in the country next to Pretty Reckless last year, and our numbers are dwarfed by a real mainstream artist. For example, someone like Rihanna is getting 40 million plays a week and we are getting 2000. So that’s mainstream. I think kids get all misconstrued thinking we are a big rock band, but for us we just write the stuff we like, and no one comes to us and tells us what we have to do, we just do what we want to do.
We want more people to hear us; we want people to be introduced to rock music and metal music. There’s always a band that brings you in and makes you dig deeper, then you find all the stuff, you find the European metal bands, and you start to get into the old stuff like Zeppelin, AC/DC, and Guns and Roses. We don’t mind being that band and we want to be that band and gets more people to listen to rock music.
Can you tell me about your creative process and how it changed from when you guys first started playing?
A7X: It’s always different; every record depends on what the goal is. For City of Evil it was more of a European metal influence, we were just trying to prove our chops and show everyone we could play. For the White album, we wanted to groove more, so we just got crazier, we have something like a country song and there is “A Little Piece of Heaven” which is crazy in there. On Hail to the King we wanted to write something that was a complete throwback to what we grew up on and introduce kids to a more simplified rock and roll sound. Every record has its own vibe and we try to hone that in.